Think of a search engine other than Google, and there is a good chance that Bing and Yahoo will be the first ones that come to mind. Bing offers a more visual approach to search, while most will recall that Yahoo was once a much more powerful force than it is today (anyone remember those Inktomi-powered days)? 1. Optimizing Your Website for Alternative Search Engines.Google is not right for everything and everyone, which is why we have compiled a list of alternative search engines, from the expected to the unknown, that are out there for you to use:
It is also not surprising that Google is where most SEOs focus their efforts, but you could be missing out on other opportunities to drive traffic by ignoring the alternatives. We are all too quick to think of a search engine as a straight-up equivalent to Google, such as Bing or Yahoo, but the reality is that specialist search engines and platforms are also out there, such as YouTube and GIPHY, that return a specific type of results.
Internet users are becoming savvier of how Google tracks and uses your data to share with advertisers, meaning that some are opting to use more private alternative search engines. Those are crazy numbers and impressive stats, right?īut, this does not come without a cost. Recent studies show that Google has an 88% share of the market for desktop and mobile searches in the U.S., and there is no sign of this changing.Īt this level of market share, about 70,000 searches being made every second, 5 billion searches every day, and 2 trillion searches per year on Google. There is no disagreeing that Google is the most dominant search engine for internet users in most parts of the world.
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